OUR TEAM

Sarah is currently co-founder and VP of Product and Marketing of Fanbase Inc., which she founded with fellow EIR Nirav Tolia while at Benchmark.

Fanbase is the web's largest almanac of college and pro athletes and teams. Similar to Wikipedia and the Internet Movie Database (IMDb), the Fanbase platform is entirely user-driven. Anyone can contribute by submitting or editing player and team pages, as well as adding rich content such as photos, videos, articles, and trivia.

Fanbase launched publicly in August 2009 and has already grown to 750,000 unique visitors per month who have made over 70,000 contributions. The company's long-term vision is to be the definitive source of information on every athlete that has ever played sports, from famous to not-so-famous, professional to amateus, and present-day to distant past.

Benchmark General Partner Bill Gurley is the founding investor and serves on the board of directors.

Sarah Leary has spent more than 15 years as a product and marketing executive responsible for building, branding and launching market-defining consumer software and Internet services. Most recently, she has focused on developing online community, user-generated content and e-commerce businesses.

Prior to joining Benchmark, Sarah served in several executive roles at Shopping.com, the Internet’s largest comparison shopping service and third-largest shopping site overall. As vice president of product, she was responsible for overall product management, definition and design. Initially, she served as vice president of marketing, where she led the effort to create, brand and launch Shopping.com following the Epinions-DealTime merger. In 2005, when Shopping.com was acquired by eBay, Sarah led the company’s integration effort.

Prior to Shopping.com, Sarah was an early employee and executive in product and marketing at Epinions, one of the first consumer Internet companies to create on online community for user-generated content. She oversaw the company’s rapid expansion into over thirty different categories and the creation of more than two-million consumer reviews. Over a four-year period, she helped grow the company from launch to profitability and played a key role on the management team that merged Epinions with DealTime.

Before Epinions, Sarah worked as an associate at Greylock Partners, an early-stage venture capital firm. She started her career at Microsoft, where she spent nearly five years as a product manager on the teams that launched Office 4.0, Office 95 and Office 97.

Education: BA and MBA from Harvard University.

Advisory Boards: RealSelf

Other Affiliations: Trustee, Middlesex School; Board of Advisors, Right to Play